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OFFICE | Guest Blog #5: Hits

Have you bought Office's "Night at the Ritz"? You should. Now here's more from PSNYC guest bloggers.......

I used to feel pressure to succeed in pop music, but as I get older, I find myself caring less and less about how many people can "sing along", or how many people will relate to a particular piece of music.

In the 90s, my musical collaborators and I would structure mini rock and roll epics in the recording studio, complete with legatos, accelerandos, dissonance, and ornamentation...and compile these ideas with unconventional instrumentation in the hopes of making an impact within our immediate surroundings. That's always been the goal, and not much has changed since those days, apart from the length of the songs, and how they are performed. This ideology worked quite well for our creative spirit and learning curve back then, since none of us had any inclination of pursuing music as a career. Music was a dream. It wasn't until years later, however, where I found myself in the unique position of having thousands of people listening to the music I was taking part in. Some of these people were critics, and were judging it on regular basis, calling it "new wave" and "power pop". I don't know what these terms mean, since I prefer to describe it as "rock and ROLL". A big emphasis on the "roll".

From firsthand experience, it's a lot more difficult writing a 2 minute single like "Oh My" than writing a 10 minute piece that would take the listener on a musical journey. Neither of these perspectives hold any more musical merit than the next, since both of them are trying to achieve something entirely different. Making "hits" is something I've always had a sick fascination with, but we must first attempt to define what a "hit" really is.

What is a hit?

I used to think that a hit was a short piece of music that made an impact. To answer my own question now: I don't know. I don't even think I want to know what a "hit" is anymore. The songs that ingrain themselves into the psyche of the American public no longer speak to me. In my ears, Phil Spector's "Be My Baby" and Brian Wilson's "Good Vibrations" ring truer than anything Fall Out Boy or My Chemical Romance has written, or any song constructed by so-called "cool" bands found in the trenches of the taste-makers' cache.

Where's the love in pop?

I've never had one of our songs reach the Billboard Top 10, and part of me wants to avoid that situation at all costs, as long as the current state of affairs persists. As a veteran song-writer, I don't even think the majority of the American public are ready or willing to accept conclusive melodies in this day and age, let alone lyrics that actually say something outside the usual "I want you, baby" mentality. Production values and song-writing have simply travelled to a less-than-mediocre level, and I don't want to take part in the direction pop music is going anymore. I hear the phrase "industry standards" a lot, and I often find myself cringing at what these standards actually sound like. OFFICE has never been a part of this scene, but especially at this juncture in our career, we simply cannot bend over and succumb to any standardized way of making music.

Simply put, I've done all that I can do working within a simple pop formula, and to avoid being trapped by the confines of my own inventions and methods, I must move our project forward, and develop a new approach towards our structure of composition, lyrical voice, production methods, and visual aesthetic.

Here's a little glimpse of the past. This song is called "Sleep in Slow Motion", and it was recorded 10 years ago by Jeremy Freer and myself. The hipsters would be all over this if it came out today.

DOWNLOAD: Masson & Freer - "Sleep in Slow Motion"

S. Masson

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